Capital constraints remain a major barrier to green transformation in supply chains, particularly for upstream manufacturers that must finance costly green investment. Yet little is known about how a manufacturer's fairness concern interacts with capital constraints to shape the effectiveness of retailer-led green subsidy strategies. To address this gap, we developd a Stackelberg game between a capital-constrained manufacturer and a financially strong retailer, and compared three retailer-led financing strategies: the production loan (strategy PL), the green loan (strategy GL), and the cost-sharing loan (strategy CL). We derived equilibrium decisions under each strategy, identified the parameter regions in which each strategy is preferred, and further examined how fairness concern alters their comparative performance. The results showed that Strategy PL can relieve short-term liquidity pressure but cannot provide sustained incentives for green investment. Strategy GL is most effective when green investment is relatively inefficient, whereas Strategy CL becomes superior when green investment efficiency is sufficiently high and the retailer's cost participation can materially reduce the manufacturer's burden. Moreover, the manufacturer's fairness concern significantly moderates green investment incentives, profit allocation, and strategy ranking, and may even reverse the relative attractiveness of Strategy GL and Strategy CL. These findings offer new insights into the joint design of financing and coordination mechanisms for sustainable supply chains.
Citation: Fei Pan, Ming Liu, Yanqiu Zhu. Green subsidy strategies in capital-constrained supply chains with manufacturer fairness concerns[J]. Journal of Industrial and Management Optimization, 2026, 22(9): 4449-4480. doi: 10.3934/jimo.2026155
Capital constraints remain a major barrier to green transformation in supply chains, particularly for upstream manufacturers that must finance costly green investment. Yet little is known about how a manufacturer's fairness concern interacts with capital constraints to shape the effectiveness of retailer-led green subsidy strategies. To address this gap, we developd a Stackelberg game between a capital-constrained manufacturer and a financially strong retailer, and compared three retailer-led financing strategies: the production loan (strategy PL), the green loan (strategy GL), and the cost-sharing loan (strategy CL). We derived equilibrium decisions under each strategy, identified the parameter regions in which each strategy is preferred, and further examined how fairness concern alters their comparative performance. The results showed that Strategy PL can relieve short-term liquidity pressure but cannot provide sustained incentives for green investment. Strategy GL is most effective when green investment is relatively inefficient, whereas Strategy CL becomes superior when green investment efficiency is sufficiently high and the retailer's cost participation can materially reduce the manufacturer's burden. Moreover, the manufacturer's fairness concern significantly moderates green investment incentives, profit allocation, and strategy ranking, and may even reverse the relative attractiveness of Strategy GL and Strategy CL. These findings offer new insights into the joint design of financing and coordination mechanisms for sustainable supply chains.
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