Research article

Aesthetics of CSR communication and perception of ethical leadership, impact on purchase intention in high and low rank CSR firms

  • Received: 20 August 2024 Revised: 05 February 2025 Accepted: 19 February 2025 Published: 04 March 2025
  • JEL Codes: M14, M16, M31, M40

  • We examined the behavioral outcomes of individuals' perceptions of the aesthetics and ethics in firms' corporate social responsibility (CSR) communications. Considering CSR communication as a key factor in building organizational trustworthiness and acknowledging the behavioral outcomes already established in the literature, this paper delves into the potential influence of aesthetic communication on perceptions of ethical leadership. Using the content analysis of CSR communications and ordinary least squares (OLS), the study investigates to what extent consumers' perceptions of a firm's ethical leadership and the aesthetic quality of its communications affect purchase intentions. Using a sample of 519 executive and non-executive students with management and economics backgrounds, we documented a positive relationship of perceptions of an organization's ethical leadership and the aesthetic attributes of its CSR communications with purchase intentions. The analysis demonstrates that respondents do not differentiate between firms classified as having high or low national CSR rankings. This research contributes to the literature on CSR by exploring the interplay between aesthetic judgments and perceptions of ethical leadership and offering a fresh perspective through the relatively unexplored lens of aesthetics in the field of environmental, social, and governance (ESG) sustainability.

    Citation: Giacomo Boesso, Barbara Fryzel, Marco Ghitti. Aesthetics of CSR communication and perception of ethical leadership, impact on purchase intention in high and low rank CSR firms[J]. Green Finance, 2025, 7(1): 175-199. doi: 10.3934/GF.2025007

    Related Papers:

    [1] Debao Guan, Yingjie Wang, Lijian Xu, Li Cai, Xiaoyu Luo, Hao Gao . Effects of dispersed fibres in myocardial mechanics, Part II: active response. Mathematical Biosciences and Engineering, 2022, 19(4): 4101-4119. doi: 10.3934/mbe.2022189
    [2] Matthias Ngwa, Ephraim Agyingi . A mathematical model of the compression of a spinal disc. Mathematical Biosciences and Engineering, 2011, 8(4): 1061-1083. doi: 10.3934/mbe.2011.8.1061
    [3] Li Cai, Jie Jiao, Pengfei Ma, Wenxian Xie, Yongheng Wang . Estimation of left ventricular parameters based on deep learning method. Mathematical Biosciences and Engineering, 2022, 19(7): 6638-6658. doi: 10.3934/mbe.2022312
    [4] Xiangfen Song, Yinong Wang, Qianjin Feng, Qing Wang . Improved graph cut model with features of superpixels and neighborhood patches for myocardium segmentation from ultrasound image. Mathematical Biosciences and Engineering, 2019, 16(3): 1115-1137. doi: 10.3934/mbe.2019053
    [5] Yinong Wang, Xiaomin Liu, Xiangfen Song, Qing Wang, Qianjin Feng, Wufan Chen . Global Tracking of Myocardial Motion in Ultrasound Sequence Images: A Feasibility Study. Mathematical Biosciences and Engineering, 2020, 17(1): 478-493. doi: 10.3934/mbe.2020026
    [6] Abdulhamed Alsisi, Raluca Eftimie, Dumitru Trucu . Nonlocal multiscale modelling of tumour-oncolytic viruses interactions within a heterogeneous fibrous/non-fibrous extracellular matrix. Mathematical Biosciences and Engineering, 2022, 19(6): 6157-6185. doi: 10.3934/mbe.2022288
    [7] Lorena Bociu, Giovanna Guidoboni, Riccardo Sacco, Maurizio Verri . On the role of compressibility in poroviscoelastic models. Mathematical Biosciences and Engineering, 2019, 16(5): 6167-6208. doi: 10.3934/mbe.2019308
    [8] Fengjie Liu, Monan Wang, Yuzheng Ma . Multiscale modeling of skeletal muscle to explore its passive mechanical properties and experiments verification. Mathematical Biosciences and Engineering, 2022, 19(2): 1251-1279. doi: 10.3934/mbe.2022058
    [9] Jucheng Zhang, Minwen Ma, Huajun Li, Zhaoxia Pu, Haipeng Liu, Tianhai Huang, Huan Cheng, Yinglan Gong, Yonghua Chu, Zhikang Wang, Jun Jiang, Ling Xia . Early diagnosis of coronary microvascular dysfunction by myocardial contrast stress echocardiography. Mathematical Biosciences and Engineering, 2023, 20(5): 7845-7858. doi: 10.3934/mbe.2023339
    [10] Li Cai, Yu Hao, Pengfei Ma, Guangyu Zhu, Xiaoyu Luo, Hao Gao . Fluid-structure interaction simulation of calcified aortic valve stenosis. Mathematical Biosciences and Engineering, 2022, 19(12): 13172-13192. doi: 10.3934/mbe.2022616
  • We examined the behavioral outcomes of individuals' perceptions of the aesthetics and ethics in firms' corporate social responsibility (CSR) communications. Considering CSR communication as a key factor in building organizational trustworthiness and acknowledging the behavioral outcomes already established in the literature, this paper delves into the potential influence of aesthetic communication on perceptions of ethical leadership. Using the content analysis of CSR communications and ordinary least squares (OLS), the study investigates to what extent consumers' perceptions of a firm's ethical leadership and the aesthetic quality of its communications affect purchase intentions. Using a sample of 519 executive and non-executive students with management and economics backgrounds, we documented a positive relationship of perceptions of an organization's ethical leadership and the aesthetic attributes of its CSR communications with purchase intentions. The analysis demonstrates that respondents do not differentiate between firms classified as having high or low national CSR rankings. This research contributes to the literature on CSR by exploring the interplay between aesthetic judgments and perceptions of ethical leadership and offering a fresh perspective through the relatively unexplored lens of aesthetics in the field of environmental, social, and governance (ESG) sustainability.



    Cardiac disease remains one of the tops kills worldwide, in particular the adverse remodelling of cardiac function. Many factors have been acknowledged which are responsible for the deterioration in heart function, of which is stress. A few studies have demonstrated that an imbalanced biomechanical environment can have significant effects on triggering myocardial pathology [1,2]. However, it is nearly impossible to measure stress in vivo. On the contrary, patient-specific biomechanical models can predict detailed stress fields, in which the myocardial constitutive law is a crucial component. Many myocardial constitutive models have been proposed to capture myocardial mechanical behaviours, ranging from linear elastic to hyperelastic, from isotropic to anisotropic, and from phenomenological to microstructurally informed constitutive laws [3]. In these mathematical models, myofibre structure plays the important role to determine the spatial passive and active stress responses of myocardium.

    Nowadays, the prevalent practice is to treat myocardium as an anisotropic and hyper-elastic material. To this end, the invariant-based Holzapfel and Ogden (H-O) model [3] has been widely used in the cardiac modelling community for personalized modelling [4,5,6,7], which incorporates strain invariants from two families of fibres, one for the myofibre and the other one for the fibre along the sheet direction or the transmural direction. For example, the LivingHeart Project [6] used the H-O model in a four-chamber heart model. In a series of studies, Gao et al. [5,8] studied myocardial biomechanics both in passive diastole and active systole by implementing this H-O model into an immersed-boundary based finite-element LV model, and later in a poroelastic heart model [9]. Wang et al. [10] explored the effects of myofibre orientation on the diastolic filling process of the left ventricle (LV) by using the H-O model. Recently, Guan et al. [11] studied how accurate the general H-O model is when fitting to various ex-vivo experimental data, such as biaxial tests or simple shear tests. They found that the H-O model has good descriptive and predictive capability for characterizing myocardial mechanical behaviours. Alternatively, Gao et al. [12] firstly explored the inverse estimation of material parameters of the H-O model using in vivo data, with recent extension using machine-learning based statistical emulators for faster parameter inference [13,14].

    Often existing studies assumed myofibres or collagen fibres align perfectly along one unique direction at a specific location. Experimental data has clearly suggested that both myofibres and collagen fibres are dispersed in the myocardium [15,16]. With the fast development of imaging technologies, detailed data of collagen network can be measured and quantified, which has led to micro-structurally informed constitutive modelling by taking into account dispersed fibres [17,18,19,20]. In specific, cardiac modelling studies also [19,21,22,23,24] have begun to consider dispersed myofibres rather than assuming all fibres aligning perfectly along one direction. To model fibre dispersion, a probability density function is usually used, such as the π-periodic von Mises distribution [18,25,26]. Then, the total strain energy function is the sum of each dispersed fibre's mechanical contribution, such as the angular integration method [17]. In general, accounting for each fibre contribution can be very computationally expensive. Another approach to incorporate dispersed fibre contributions is the generalised structure tensor method that analytically determines the proportion of fibre dispersion along each material axis [18], while to exclude compressed fibres can be very difficult. To overcome the computational cost in the angular integration approach and the difficulty in excluding compressed fibres in the generalised structure tensor model, Li et al. [26] proposed a discrete fibre dispersion model (DFD) that is an approximation of the angular integration model using pseudo-fibre bundles. In this study, we will follow the DFD approach for taking into account fibre dispersion at the same time for the convenience of excluding compressed fibres.

    Although a few studies have shown that myofibre dispersion can have significant effects on myocardial mechanics [19,22,24,27], a few studies have investigated the effects of sheet dispersion, i.e., the collagen fibre dispersion around the sheet direction, except Eriksson et al. [19] who included myofibre and sheet dispersion for the two anisotropic terms in the H-O model. However, they only considered the fully dispersed fibre dispersion by using the κ-model based on the generalised structure tensor method, and assumed the coupling term was not affected by the fibre dispersion. Full dispersion indicates the dispersed fibres rotationally symmetrically around the mean fibre axis [28,29], in other words, fully dispersed in the cross-section plane. Moreover, the data of myofibre and sheet dispersion were cited from different species, and compressed fibre exclusion was not considered in their study.

    In this study, we will focus on how fibre dispersion affects myocardial passive behaviours, in particular the sheet dispersion. We firstly extend the DFD-based dispersed model to the sheet dispersion for the H-O model. We then calibrate the H-O model with/without considering the sheet dispersion using the simple shear data from Sommer et al. [15] to estimate material parameters. A human LV model in diastole is further simulated to quantify how sheet dispersion affects the LV passive filling. Finally, the effects of myofibre and sheet rotation angle are studied together with dispersed myofibres and sheet fibres.

    To describe the mechanical properties of the myocardium, the invariant-based strain energy function proposed by Holzapfel and Ogden [3] is used in this study,

    Ψ=Ψiso+Ψaniso,Ψiso=ag2bg{exp[bg(I13)]1},Ψaniso=ΨI4faniso+ΨI4saniso+ΨI8fsaniso, (2.1)

    in which Ψiso accounts for the isotropic ground matrix, Ψaniso describes the anisotropic behaviours associated with the two families of fibres and their interactions,

    ΨI4faniso=af2bf{exp[bf(I4f1)2]1}H(I4f1),ΨI4saniso=as2bs{exp[bs(I4s1)2]1}H(I4s1),ΨI8fsaniso=afs2bfs[exp(bfsI28fs)1], (2.2)

    where a(g,f,s,fs),b(g,f,s,fs) are material parameters, I1=trace(C) is the first invariant of the Cauchy-Green deformation tensor C=FTF with F the deformation gradient tensor, I4f=f0(Cf0) and I4s=s0(Cs0) are the invariants representing squared stretches along each fibre direction, in which f0 is the mean myofibre direction at the reference configuration and s0 is the sheet direction, I8fs=f0(Cs0) is the coupling effect between the two families of fibres, and H() is the Heaviside function to ensure the only stretched fibres can bear the load. For example, if f0 is stretched, then H(I4f1)=1 with I4f1>0, and the contribution of f0 is included into the total strain energy, otherwise H(I4f1)=0.

    Studies have found that fibres are spatially dispersed around the mean directions [15,16], and the mean myofibre and sheet directions usually form a local material coordinate system (f0,s0,n0) at each material point with n0=s0×f0. Thus a corresponding local spherical polar coordinate system can be defined as Figure 1(a), and a single myofibre, fn(Θ,Φ), can be defined by the two spherical polar angles Θ and Φ according to f0,s0,n0, that is

    fn(Θ,Φ)=cosΘf0+sinΘcosΦn0+sinΘsinΦs0. (2.3)
    Figure 1.  (a) Schematic of heart from Wikipedia (left). Microstructural arrangement of myofibres and sheet fibres in the myocardium (middle). The blue network describes sheet fibres that connect myofibres (red columns). Dispersed fibre field is drawn on the right. An unit vector fn (red) representing the myofibre direction defined by Θ and Φ with respect to the mean myofibre direction f0 in the (f0,s0,n0) fibre system. Similarly, the greed arrow is the dispersed sheet with θ and ϕ with respect to s0. (b) Illustration of the unit hemisphere domain centralised with the mean myofibre direction f0 (the red arrow). In the DFD method, it is divided into N discrete triangular elements with representative myofibre directions fn (green arrows) at the centroid of each triangular surface.

    Given that two fibres lying in one straight line have identical mechanical response, thus the domain of all myofibres in related to the mean direction f0 can be reduced to be a unit hemisphere with Sf={(Θ,Φ)|Θ[0,π/2],Φ[0,2π]}. In a similar way, a dispersed sheet fibre with respect to s0 can be defined as

    sm(θ,ϕ)=cosθs0+sinθcosϕf0+sinθsinϕn0, (2.4)

    in which θ and ϕ are the two polar angles as shown in Figure 1(a), and its domain is Ss={(θ,ϕ)|θ[0,π/2],ϕ[0,2π]} with respect to the s0. Please note the myofibre dispersion and sheet dispersion are independent, and we do not consider crosslinks between myofibres and sheet-fibres.

    We assume that dispersed fibres at any location can be described by a probability density function ϱ(Θ,Φ), and further assume ϱ(Θ,Φ) to be composed by two independent functions in terms of Θ and Φ following [24,27,30]. Specifically, for dispersed myofibres around f0, we have

    ϱ(Θ,b1,Φ,b2)=Gρin(Θ,b1)ρop(Φ,b2), (2.5)

    in which ρin(Θ,b1) denotes the in-plane myofibre dispersion and ρop(Φ,b2) describes the out-of-plane myofibre dispersion, b1 and b2 are the concentration parameters, and G is a constant to ensure

    Sρin(Θ,b1)ρop(Φ,b2)dS=1. (2.6)

    The π-periodic von Mises distribution [30] is then used for ρin and ρop,

    ρ(τ,η)=exp(ηcos(2τ))π0exp(ηcos(x))dx=exp(ηcos(2τ))I0(η), (2.7)

    where τ is the dispersed myofibre angle, η>0 is the concentration parameter which can be estimated from measured in-plane and out-of-plane myofibre distributions [15,31], and I0(η)=1ππ0exp(ηcos(x))dx is the modified Bessel function of the first kind of order zero. Note larger η value suggests less dispersion. Figure 2 shows the density function ρ defined in Eq (2.7) with η=4.5, η=3.9 and η=0.0.

    Figure 2.  Illustrations of ρ with η=4.5, η=3.9, η=0.0 and τ[π/2,π/2]. When η=0.0, it is a uniform distribution.

    Using Eq (2.5), the fibres related strain energy functions by taking into account their dispersion are

    ΨI4faniso=Sfϱ(Θ,b1,Φ,b2)ΨI4faniso(I4f(Θ,Φ))dSf,ΨI4saniso=Ssϱ(θ,b3,ϕ,b4)ΨI4saniso(I4s(θ,ϕ))dSs, (2.8)

    where I4f(Θ,Φ)=fn(Cfn) and I4s(θ,ϕ)=sm(Csm).

    To exclude non-stretched fibres efficiently in Eq (2.8), Li et al. [26] proposed the DFD method by dividing the surface of a hemisphere space domain S into N spherical triangle elements with representative fibre bundles at each triangle element, see Figure 1(b). Note the DFD approach can also be considered as a quadrature formula for evaluating the integrals in Eq (2.8) but based on spherical triangular elements. In brief, the fibre in the centroid of the nth spherical triangle element is defined by a representative fibre fn(Θn,Φn) for the triangular area ΔSn. Then, the fibre distribution probability at this triangle is

    ρn=ΔSnϱ(Θ,b1,Φ,b2)sinΘdΘdΦ,n=1,,N,subjecttoNn=1ρn=1, (2.9)

    where N is the number of spherical triangle elements for the unit hemisphere after discretization. Then ΨI4faniso can be accordingly approximated as

    ΨI4faniso=Nn=1ρnΨI4faniso(In4f),withIn4f=fn(Cfn). (2.10)

    Similarly, for the sheet dispersion, the total strain energy is

    ΨI4saniso=Mm=1ρmΨI4saniso(Im4s),withIm4s=sm(Csm). (2.11)

    Some studies have tried to consider fibre dispersion in the coupling term I8fs. For example, Melnik et al. [21] used the generalised structure tensor approach [18] to account for fibre dispersion in the myocardium with two fully dispersed families of fibres. However, the physical meaning of dispersed I8fs between two dispersed fibre bundles has not been studied well. Some studies considered it through cross-link fibres, whilst some studies completely ignored the dispersion in I8fs. Given the lack of detailed experimental data for I8fs, we also do not consider fibre dispersion on I8fs, which shall be studied in the future in particular when modelling fibrosis. Finally, the approximated total strain energy function with two dispersed families of fibres is

    Ψ=ag2bg{exp[bg(I13)]1}+ΨI4faniso+ΨI4saniso+afs2bfs[exp(bfsI28fs)1]. (2.12)

    The importance of convexity of a strain energy function has been studied in [32]. Here we will briefly analyse the convexity of the proposed strain energy function in Eq (2.12). Because the convexity of the two terms Ψiso and ΨI8fsaniso has been demonstrated in [3], we only discuss the convexity of ΨI4faniso and ΨI4saniso. For each myofibre bundle, ρn is a positive constant, thus for the local Cauchy-Green tensor C, we have the following derivatives

    ΨI4fanisoC=Nn=1ρnΨf(In4f)fnfn,2ΨI4faniso2C=Nn=1ρnΨf(In4f)fnfnfnfn, (2.13)

    with

    Ψf(In4f)=af(In4f1)exp[bf(In4f1)2]H(In4f1),Ψf(In4f)=afexp[bf(In4f1)2][1+2bf(In4f1)2]H(In4f1). (2.14)

    Because af and bf are positive material parameters, when the myofibre bundle (fn) is under stretch, In4f>1 ensures both Ψf(In4f)>0 and Ψf(In4f)>0; when the myofibre bundle is under compression, H(In4f1)=0, then Ψf(In4f)=Ψf(In4f)=0. Therefore, Nn=1Ψf(In4f)0 and Nn=1Ψf(In4f)0. Similarly, Mm=1Ψs(Im4s)0 and Mm=1Ψs(Im4s)0 for all positive as and bs. Finally, the convexity of the strain energy function (Eq (2.12)) can be ensured.

    Our previous studies of myocardium only considered the dispersion along myofibre [24,27] but not in the sheet direction, and the corresponding strain energy function is

    Ψ=ag2bg{exp[bg(I13)]1}+ΨI4faniso+as2bs{exp[bs(I4s1)2]1}H(I4s1)+afs2bfs[exp(bfsI28fs)1]. (2.15)

    In this study, we further investigate how dispersion in the sheet direction affects passive myocardial mechanic behaviours by using Eqs (2.12) and (2.15) in terms of the fitting to the experimental data and the heart dynamics in diastole.

    Shearing experimental data is obtained from Sommer's study [15], in which six types of shear tests were performed on human myocardial samples. As shown in Figure 3, the specimen was cut from the LV free wall and followed by six different shear modes using this sample. From Eq (2.1), the passive Cauchy stress is

    σσ=FΨisoF+FΨanisoFpI, (2.16)

    where p is the Lagrange multiplier to enforce incompressibility of the myocardium, and I is the identity tensor. Thus, the derived total stress using the dispersed strain energy function Eq (2.12) is

    σσ=ΨisoB+2Nn=1ρnΨf(In4f)fnfn+2Mm=1ρmΨs(Im4s)smsm+ΨI8fs(fs+sf)pI, (2.17)

    where B=FFT, fn=Ffn, sm=Fsm, f=Ff0, s=Ff0, and

    Ψiso=agexp[bg(I13)],Ψs(Im4s)=as(Im4s1)exp[bs(Im4s1)2]H(Im4s1),ΨI8fs=afsI8fsexp(bfsI28fs). (2.18)
    Figure 3.  The left is the sketch of a left ventricle with inside myofibres (red lines) and a cubic sample cut from the ventricular wall. The right is a sketch of all six possible shear modes where f0, s0 and n0 denote the myofibre, sheet and sheet-normal direction, respectively. (ij) refers to shear in the j0 direction within the i0j0 plane, where ij{f,s,n}.

    Similarly, the total stress derived from the strain energy function Eq (2.15) which only consider myofibre dispersion is

    σσ=ΨisoB+2Nn=1ρnΨf(In4f)fnfn+2Ψs(I4s)ss+ΨI8fs(fs+sf)pI. (2.19)

    Similar to our previous study [33], we first estimate material parameters in Eqs (2.12) and (2.15) using a non-linear least square minimization function (fmincon from MatLab, MathWorks 2021) with the following loss function

    L(Λ)=Kk=1[σk(Λ)σexpk]2, (2.20)

    where K is the total number of data points, Λ denotes the set of unknown parameters, the scalar σk is the model-predicted stress component according to the corresponding experiment, and σexpk is the measured value. In specific, σ is σ21 for the shear mode (fs), σ31 for the shear mode (fn), σ32 for the shear mode (sn), σ12 for the shear mode (sf), σ13 for the shear mode (nf), and σ23 for the shear mode (ns). In this study, the range for each parameter is set to be 0.001–60 [33]. To further quantify the fitting goodness, the relative and absolute errors (errRelative and errAbsolute) between the experimental and model-predicted stress-shear curves are introduced,

    errRelative=K1k=1Δγk|σk(Λ)σexpk|K1k=1Δγkσexpk,errAbsolute=K1k=1Δγk|σk(Λ)σexpk|, (2.21)

    where Δγk=|γkγk1| is the step size of measured shear amount. In other words, K1k=1Δγkσexpk approximates the area under the experimental stress-strain curves, and K1k=1Δγk|σk(Λ)σexpk| is the area enclosed by the measured and model-predicted stress-strain curves. The closer the error value to zero, the more accurate the fitting to the experimental data.

    Due to the lack of experimental data for sheet dispersion, we first assume that the dispersion distributions along f0 and s0 are same, i.e., b1=b3 and b2=b4, denoted as Case 1, in which the values of b1=4.5 and b2=3.9 are adopted from the study by Sommer et al. [15]. Based on Case 1, two special cases are considered, which are Case 2 with the same in/out-of-plane dispersion along both the myofibre and sheet direction, and Case 3 with fully-dispersed fibre in the out-of-plane, the so-called fully dispersed case. Since most existing studies only consider myofibre dispersion, including ours, thus we further include three cases based on Cases 1–3 by only considering myofibre dispersion. All simulated cases are summarized in Table 1, and corresponding illustrations of fibre dispersion distributions are shown in Figure 4. Case 1 is considered to be the most realistic one with experimentally measured in/out-of-plane dispersion; Case 4 is the up-to-date model with measured myofibre dispersion [15,24]; while Case 6 is the simplest one yet prevalent dispersion model for myofiber and other soft tissue with a fully dispersed distribution [19,21,25] which can be considered to be generalised from Case 3.

    Table 1.  Summary of the concentration parameters b1 and b2 in the six fibre dispersion cases.
    Case 1 Case 2 Case 3 Case 4 Case 5 Case 6
    b1 4.5 4.5 4.5 4.5 4.5 4.5
    b2 3.9 4.5 0.0 3.9 4.5 0.0
    b3 4.5 4.5 4.5 - - -
    b4 3.9 4.5 0.0 - - -

     | Show Table
    DownLoad: CSV
    Figure 4.  Fibre dispersion distributions of the six cases. Cases 1–3 include fibre dispersion both along f0 and s0, whilst Cases 4–6 only include fibre dispersion along f0.

    A subject-specific human LV model from our previous study [5] is used here to study passive diastolic filling process [10] as shown in Figure 5(a). The LV model has a rule-based myofibre structure with linearly varied myofibre rotation angle from the epicardium (ˉΘepi) to the endocardium (ˉΘendo). Considering the average wall thickness of the LV model is 8.7 mm and the mean myofibre rotation angle is 14.8/mm as measured in the human myocardium [15], we thus set ˉΘendo=ˉΘepi=60 as shown in Figure 5(b). The same myofibre rotation angle has been widely used in the literature [4,5,10]. The sheet fibre is along the transmural direction (s0) from endocardium to epicardium at each material point, in other words, the sheet angle is zero.

    Figure 5.  The human LV model with 133,042 linear tetrahedral elements and 26,010 nodes (a), and the rule-based myofibre structure (b) that the myofibre angle varies from 60 at the epicardium to 60 at the endocardium. The two black lines (d and l) are used to determine radial expansion and longitudinal elongation ratios, respectively.

    Following [10], the myofibre rotation angle at ventricular wall thickness ˉe is

    ˉΘ=(1ˉe)ˉΘendo+ˉeˉΘepi, (2.22)

    where ˉe=0 at endocardial surface and ˉe=1 at epicardial surface. The circumferential direction č0 and the orthogonal direction ˜n0 at each material point can be determined by sheet s0 and longitudinal direction l0, which are

    č0=l0×s0|l0×s0|,and˜n0=s0×č0|s0×č0|, (2.23)

    Then, the myofibre direction f0 is defined by

    f0=cosˉΘč0+sinˉΘ˜n0. (2.24)

    Corresponding sheet-normal direction is n0=s0×f0. Similarly, if we would like to include sheet rotation, then the rotated sheet direction s0 is

    s0=cosˉθs0+sinˉθn0, (2.25)

    where ˉθ is the sheet rotation angle with respect to s0 in the s0n0 plane, and the sheet rotation angle at the thickness of ˉe is

    ˉθ=(1ˉe)ˉθendo+ˉeˉθepi, (2.26)

    in which ˉθendo and ˉθepi are sheet angle at the endocardial and epicardial surfaces, respectively. Note when ˉθendo=ˉθepi=0, all sheets along transmural direction with s0=s0.

    The LV passive diastolic filling is simulated using ABAQUS 2019 (Dassault Systemes, Johnston RI, USA), and the LV model is loaded with 8 mmHg within 0.5s with a zero-displacement constraint on the longitudinal movement of nodes on the top base surface. In this study, we consider LV passive mechanics to be quasi-static, and the system of equations to be solved are

    {σσ=0inΩ,σσn=Pnon the endocardial surface,uz=0on the basal plane, (2.27)

    where Ω is the computational domain occupied by the LV geometry, P is the LV cavity pressure, n is the unit normal direction on the endocardial surface, and uz is the zero-displacement Dirichlet boundary condition on the basal plane.

    To measure the LV filling process, we introduce two ratios, they are 1) the radial expansion ratio (Rr) that is estimated using the internal diameter (d) measured by the two points at the base plane as indicated in Figure 5(a), and 2) the longitudinal elongation ratio (Lr) that is calculated using the distance (l) between the central point at the base plane and the endocardial apex point, see Figure 5(a). The definitions of Rr and Lr are

    Rr=(dtd0)/d0,andLr=(ltl0)/l0, (2.28)

    where d0 and l0 are the initial values at t=0, and dt and lt are the values at time t.

    We fit all six cases to the simple shear experiments from Sommer et al. [15]. Note Cases 1–3 have dispersion along both f0 and s0 using the strain energy function Eq (2.12), while Cases 4–6 only have dispersion along f0 using the strain energy function Eq (2.15). From our previous study [24], we found that when N640, the integration of Eq (2.10) converged to the analytical solution with errors below 5e-5, thus we set N=640 when accounting for dispersed fibre bundle contributions. Figure 6 shows the final fitting results for all six cases. In general, all cases can well describe the mechanical behaviours of the six shear modes. The relative and absolute errors are summarized in Table 2. Case 3 has the least relative and absolute errors with fully dispersed fibre dispersion along both f0 and s0, then followed by Case 6 with full dispersion along f0 only. The errors for other cases are much higher than Cases 3 and 6. This comparison would suggest that different myofibre dispersion can potentially have large effects on myocardial passive response, and the full dispersion could be a good approximation of fibre dispersion if out-of-plane measurement is unavailable. Moreover, incorporating fibre dispersion along s0 can marginally improve the descriptive capability of a constitutive law to the experiential data, i.e., the H-O model studied here, which may further indicate the necessary to include sheet dispersion if a high-fidelity myocardial model is needed. Inferred material parameters are listed in Table 3. It can be found parameters from one case can vary from other cases, which suggests that shear experimental data alone may not be sufficient to uniquely determine the 8 parameters in the H-O type strain energy function due to parameter correlation, a common and not-resolved issue in personalized cardiac modelling [12,33].

    Figure 6.  Goodness-of-fit of the H-O model with the six cases as listed in Table 1.
    Table 2.  Relative and absolute errors for the six cases when fitting to the simple shear data [15]. The two best results are highlighted using bold fonts.
    Model Relative Error (%) and Absolute Error (kPa)
    (fs) (fn) (sf) (sn) (nf) (ns) Mean
    Case 1 %: 8.03 7.74 16.1 26.0 22.5 10.5 15.2
    kPa: 0.14 0.12 0.17 0.27 0.22 0.10 0.17
    Case 2 %: 8.04 7.82 16.1 26.1 22.8 10.7 15.3
    kPa: 0.14 0.12 0.17 0.27 0.22 0.10 0.17
    Case 3 %: 4.75 3.65 9.04 7.35 9.06 6.65 6.75
    kPa: 0.08 0.06 0.10 0.08 0.09 0.07 0.08
    Case 4 %: 8.16 8.47 16.6 24.5 21.9 12.8 15.4
    kPa: 0.14 0.13 0.18 0.25 0.21 0.12 0.17
    Case 5 %: 8.17 8.57 16.6 24.6 22.2 12.9 15.5
    kPa: 0.14 0.13 0.18 0.25 0.22 0.13 0.17
    Case 6 %: 4.71 3.99 9.40 9.00 11.06 6.93 7.51
    kPa: 0.08 0.06 0.10 0.09 0.11 0.07 0.09

     | Show Table
    DownLoad: CSV
    Table 3.  The estimated parameters for the six cases when fitting to the simple shear data [15].
    Model ag (kPa) bg af (kPa) bf as (kPa) bs afs (kPa) bfs
    Case 1 0.501 9.690 4.229 0.924 0.006 0.042 0.610 5.740
    Case 2 0.496 9.736 4.258 0.844 0.001 0.078 0.629 5.626
    Case 3 1.061 5.873 1.867 7.644 0.107 13.431 0.228 0.001
    Case 4 0.433 10.241 4.836 0.440 0.536 0.001 0.666 5.101
    Case 5 0.430 10.279 4.860 0.368 0.528 0.001 0.685 5.002
    Case 6 1.057 6.092 1.683 7.933 0.080 58.978 0.342 0.001

     | Show Table
    DownLoad: CSV

    The LV model in diastole has been simulated with the six cases using the estimated material parameters from Table 3. In order to reduce the computational time, we further compare N=40 and N=640 for discretizing the unit hemisphere of the myofibre dispersion model, nearly identical results are obtained, while the computational time is much reduced for N=40 in a Windows workstation (CPU E5-2680 v3@2.50 GHz and 64.0 GB memory). Thus we set N=40 for all six cases when simulating the LV model in diastole. Note N=40 has also been used in [24,26].

    Distributions of stress components along myofibre (σσff) and sheet (σσss) directions at end of diastole in Case 1 are shown in Figure 7. Peak σσff mainly occurs at the endocardium surface near the LV base, and value of σσff gradually decreases from the endocardium to the epicardium. Most of sheet fibres are in compressed state with negative σσss values. Differences of σσff at each material point between Case 1 and other cases are calculated by δσσff=σσCaseiffσσCase1ff with i{2,3,,6}, and their distributions are also shown in Figure 7. These absolute differences are minor with peak value of 0.5 kPa, which could be explained by the optimized material parameters from the same set of experimental data, while the peak relative error can reach 20% with respect to the mean σσff in Case 1. Cases 2, 4, and 5 with non-full out-of-plane dispersion show almost same stress responses as Case 1, while the fully dispersed Cases 3 and 6 have smaller σσff and greater σσss compared to Case 1. Their mean values and standard deviations are summarized in Table 4. Compared to other cases, full dispersion in Cases 3 and 6 leads to slightly larger end-diastolic volume and with higher radial expansion but reduced longitudinal elongation.

    Figure 7.  Myofibre stress distributions at end of diastole in the finite-element simulations when including the six cases of fibre dispersion. σσff and σσss denote the stress component along the mean myofibre direction f0 and the mean sheet direction s0, respectively. δσσff and δσσss are the differences comparing to Case 1.
    Table 4.  Summary of the end-diastolic volume (EDV), myofibre stress σσff and sheet stress σσss with mean value and standard deviation (mean ± std), radial expansion ratio Rr and longitudinal elongation ratio Lr in the six cases.
    Model EDV (ml) σσff (kPa) σσss (kPa) Rr (%) Lr (%)
    Case 1 76.8 2.468 ± 9.995 -0.164 ± 9.902 24.31 7.01
    Case 2 76.8 2.471 ± 9.971 -0.165 ± 9.878 24.25 7.04
    Case 3 78.7 2.293 ± 10.663 -0.151 ± 10.575 25.92 5.72
    Case 4 76.3 2.516 ± 9.866 -0.168 ± 9.771 23.82 7.34
    Case 5 76.3 2.518 ± 9.846 -0.168 ± 9.751 23.82 7.35
    Case 6 78.8 2.271 ± 10.696 -0.148 ± 10.607 26.07 5.61

     | Show Table
    DownLoad: CSV

    Reducing sheet dispersion in the constitutive model contributes to improving computing efficiency, such as saving 42.3% time in Case 4 compared to Case 1. The six cases are further validated by comparing the end-diastolic pressure-volume relationship generated by our models to the measurements from the human heart [34]. Normalised end diastolic volume is computed by (EDVEDV0)/(EDV30EDV0), in which EDV0=50.3 ml is the unloading volume, and EDV30 is the LV cavity volume with the diastolic pressure 30 mmHg. Figure 8 compares the model predictions and the human experimental data. It can be found that our simulated pressure-volume curves are overlapped with good agreements with experimental data, which suggests the H-O model with any one of the six fibre dispersion cases can well predict LV cavity volume in diastole.

    Figure 8.  Comparisons of end-diastolic pressure-volume relationship computed by our models and experimental data from ex vivo human hearts [34]. Normal, healthy heart; ICM, ischemic cardiomyopathy; DCM, diopathic dilated cardiomyopathy; and LVAD, hearts supported by a left ventricular assist device.

    In this section, we further study the effects of mean myofibre and sheet angle variation from the endocardium to the epicardium using Case 1 (with dispersion along both myofibre and the sheet direction). In total, four fibre rotation tests are performed as following

    ● Test 1: the myofibre angle [80,80], the sheet angle [0,0].

    ● Test 2: the myofibre angle [40,40], the sheet angle [0,0].

    ● Test 3: the myofibre angle [60,60], the sheet angle [30,30].

    ● Test 4: the myofibre angle [60,60], the sheet angle [60,60].

    Figure 9 shows the differences of myofibre and sheet stress distributions for the four tests compared to Case 1. Myofibre rotation causes a significant difference in myofibre stress, while sheet stress almost remains constant as in Case 1 when the sheet rotation angle is the same. The mean σσff of Tests 1 and 2 in Table 5 is smaller than that of Case 1. While compared to Case 1, Test 1 with small myofibre rotation angle has higher σσff at the endocardium, but Test 2 with large myofibre rotation angle has lower σσff at the endocardium. The sheet rotation variation has little influence on myofibre stress, while greater sheet stress can be found across the LV wall with increased sheet rotation angle as shown in Figure 9. Table 5 further summarizes EDV, σσss, Rr and Lr for the four test cases. It can be found that the fibre rotation variations can affect the overall LV passive mechanics as reported by Wang et al. [10], while the sheet rotation angle mainly affects σσss with little influence on LV passive filling, i.e., EDV and σσff.

    Figure 9.  Differences of end diastolic stresses from Test 1 to Test 4 with varied myofibre and sheet rotation compared to Case 1. (left) myofibre stress differences; (right) sheet stress differences. Stress distributions for Case 1 can be found in Figure 7.
    Table 5.  Summary of EDV, σσff, σσss, Rr and ratio Lr for the four tests on the myofibre and sheet rotation angle variations.
    EDV (ml) σσff (kPa) σσss (kPa) Rr (%) Lr (%)
    Test 1 75.9 2.366 ± 9.766 -0.159 ± 9.630 21.80 10.32
    Test 2 78.0 2.456 ± 10.285 -0.164 ± 10.219 26.76 4.33
    Test 3 76.9 2.473 ± 10.036 -0.115 ± 9.947 24.23 6.97
    Test 4 77.1 2.483 ± 10.167 0.050 ± 10.097 24.32 7.01

     | Show Table
    DownLoad: CSV

    In this study, we first implement a DFD-based dispersion model using the H-O model for both the myofibre and sheet directions, and then study the effects of fibre dispersion when fitting to the experimental data and later in a realistic human LV model in diastole. The focus of this study is on the myocardial passive behaviour, and the active contraction will be studied in the accompanied paper. In general, the dispersed H-O models considered in this study can match experimental data [15], agree well with Klotz's study [34], and produce very similar LV passive dynamics. While when including both myofibre and sheet dispersion with fully dispersed distributions, the best fitting results to the simple shear experimental data can be achieved as shown in Table 2, followed by the case only consider myofibre dispersion with a fully dispersed distribution. However, when the out-of-plane dispersion is not fully dispersed either for myofibres or the sheet fibres, both the relative and absolute errors are increased by twice around. The simulated LV dynamics also have some differences in terms of out-of-plane dispersion. Both Cases 3 and 6 are different from other cases which have non-full out-of-plane dispersion. Therefore, our simulation results demonstrate that myofibre and sheet dispersion can have large effects on myocardial passive response, and the full out-of-plane dispersion could be a good approximation given the very sparse measurements and not-improved fitting to the experimental data.

    Angular integration approach and the generalised structure tensor approach have been often used to study fibre dispersion in soft tissue mechanics [18,19,25,26,35]. It is widely accepted that compressed fibres cannot bear the loading, thus it is necessary to apply such criteria to each dispersed fibre for both myofibres and collagen fibres in the myocardium at every loading time step. Considering the high computing cost of the angular integration approach [26] and the extreme complexity of excluding compressed fibres in the generalised structural tensor approach [36], we adopt the DFD approach [26] in this study, which is a numerical approximation of the angular integration approach with much fewer fibre bundles than the full collagen network, thus it can achieve high computing efficiency [26], also observed in our previous study [24].

    Existed measurements have found that myofibres have both in-plane and out-of-plane dispersion [15,31]. As suggested in [30], a non-rotational symmetric myofibre dispersion can well describe different in-plane and out-of-plane dispersion. Because of the lack of measured data, a few assumptions have been made in this study, for example, the same dispersion for myofibres and the collagen fibres along the sheet direction in Case 1, and further assumptions of the full distribution for the out-of-plane dispersion. By comparing all six cases, we have quantified the effects of fibre dispersion on myocardial passive behaviours. It can be found that including fibre dispersion can improve the fitting to experimental data, and full out-of-plane dispersion seems a good approximation if there is no measured data of the out-of-plane fibre distribution. Because the material parameters are re-calibrated using the same shear experiments for all cases, the overall behaviours of the LV model are all similar, while differences are still evident as shown in Figure 7. In general, Cases 1, 2, 4, 5 with non-full out-of-plane dispersion have similar stress distribution, but very different from the Cases 3, 6 with full out-of-plane dispersion, the variations being as high as 20% by comparing the peak δσff with respect to the mean σσff in Case 1. Cases 3 and 6 have the highest goodness-of-fit to the experimental data, which would suggest the stress prediction could be more accurate than other cases. Even though Case 1 has measured in-plane and out-of-plane dispersion, presumably the poor fitting result may be subject to the measurement noises in out-of-plane dispersion. Future studies shall include both accurately measured in-plane and out-of-plane dispersion to quantify the effects of out-of-plane dispersion on myocardial mechanics.

    Due to the lack of experimental data on the sheet collagen fibre structure, reduced strain energy functions based on the H-O model have been proposed by only including two invariants I1 and I4f [24,28,37]. We find that such reduced strain energy function can fit uni-axial or bi-axial data but has difficulty in fitting the six different simple shear responses [15]. Therefore, the four invariant-based H-O model is used in this study, which also allows to incorporating the sheet dispersion.

    According to the microstructural measurements reported by Sommer et al. [15], only a few fibres disperse along the sheet direction (s0). Similar results are also shown in Ahmad et al.'s study [16], in which the out-of-plane dispersion is much smaller than the in-plane dispersion, suggesting most fibre dispersed in the (f0,n0) plane. For a materiel with preferred fibre direction, i.e., the myocardium, the mean fibre direction is the direction along which the majority of fibres will align that direction. To describe myofibre dispersion, given that more dispersed myofibers in the (f0,n0) plane than those in the (f0,s0) plane, thus the axis f0 is defined as the first primary direction while n0 is the second primary direction, see Eq (2.3), and the probability density functions of Θ and Φ are both described by Eq (2.7). As mentioned before, more myofibres are dispersed in the (f0,n0) plane, thus it would also suggest that the probability for Φ=0 is higher than Φ=π/2, and they are equal only with full out-of-plane dispersion (b2=0).

    The myofibre dispersion and sheet dispersion are two independent fibre families in the myocardium and thus are analysed separately. To the authors' best knowledge, no experiments have observed that one dispersed myofibre will have one corresponding orthogonal dispersed sheet fibre. The interaction between the two families of dispersed myofibres is ignored in this study, which means the I8fs term remains a phenomenological form. Melnik et al. [21] used the generalised structure tensor method to study the effects of myofibre and sheet dispersion, and they found that including fibre dispersion in I8fs caused softer material responses than the model without I8fs dispersion when using the same set of material parameters. Furthermore, they approved the softening effects caused by fibre dispersion was greater in I4f and I4s than I8fs. It is possible to use the discrete fibre dispersion approach to take into account I8fs dispersion if assuming that one dispersed myofibre interacts with one corresponding sheet fibres. While the biological explanation of I8fs is still unclear, an alternative approach to including dispersion in I8fs is to model the cross-link between two families of fibres [38], which is beyond the scope of this study.

    Finally, we would like to mention limitations. Firstly, only the simple shear data is used to estimate material parameters. The combination of the bi-axial and simple shear data should provide extra information for more accurate parameter inference. However, published data is usually average values of many different samples, leading to the difficulty in matching all data at the same time. Secondly, experimental data of sheet dispersion is lacking, for which we have assumed the sheet dispersion is similar to the myofibre dispersion, and future experiments shall measure that dispersion separately. Thirdly, the mean fibre structure is constructed using a rule-based method without considering spatial heterogeneity. Including more realistic fibre rotation from different regions would be necessary to further improve our understanding of how fibre dispersion affects passive myocardial response. The zero displacement boundary condition on the ventricular base is a simplified implementation. In in vivo, the apex does not move much, instead the basal plane moves up-down. In our LV model, the basal plane can not move along longitudinal direction, while the other regions including the apex are free to move. This is equivalent to fixing the apex and allowing the basal plane free movement, depending on the observer's position either in the apex or in the basal plane. Various studies [5,7] have used the fixed basal plane along the longitudinal axis, and also have shown that main features of heart dynamics can be reproduced. A more realistic basal boundary condition may need the measurements of myocardial motion in the basal plane, and also the pericardium needs to be included in order to keep the apex in place [39,40].

    This study has investigated myofibre and sheet fibre dispersion in passive myocardial mechanics using a widely-used strain energy function, the so-called H-O model. The discrete fibre bundle dispersion model is used to exclude compressed fibres. Our results demonstrate that the H-O model can match ex vivo experimental data very well by including fibre dispersion, in particular when assuming fully dispersed dispersion for the out-of-plane fibre distributions of myofibres and the sheet fibres. Noticeable differences can be found in LV diastolic mechanics when comparing the cases between full and non-full out-of-plane dispersion. Our results seem to suggest that the full out-of-plane dispersion could be a good approximation considering the difficulty in measuring out-of-plane dispersion, and it is necessary to include both dispersion for myofibres and the sheet fibres for the improved descriptive capability to the experimental data and potentially more accurate stress prediction.

    We are grateful for the funding provided by the UK EPSRC (EP/S030875, EP/S020950/1, EP/S014284/1, EP/R511705/1) and H. G. further acknowledges the EPSRC ECR Capital Award (308011). L. C. acknowledges the National Natural Science Foundation of China (11871399, 11471261, 11571275). D. G. also acknowledges funding from the Chinese Scholarship Council and the fee waiver from the University of Glasgow. Many thanks to Mr. Yuzhang Ge for proofreading.

    The authors declare that there is no conflict of interest.

    The datasets supporting this article have been uploaded to GitHub as part of the electronic supplementary material, https://github.com/HaoGao/FibreDispersionMyocardialMechanics.git.



    [1] Adler NJ, Laasch O (2020) Responsible leadership and management: Key distinctions and shared concerns, In: Laasch, O., Suddaby, R., Freeman, R. and Jamali, D. (Eds.), Research Handbook of Responsible Management, Edward Elgar Publishing, 100–112. https://doi.org/10.4337/9781788971966.00013
    [2] Amoako GK, Doe JK, Dzogbenuku RK (2021) Perceived firm ethicality and brand loyalty: The mediating role of corporate social responsibility and perceived green marketing. Soc Bus Rev 16: 398–419. https://doi.org/10.1108/SBR-05-2020-0076 doi: 10.1108/SBR-05-2020-0076
    [3] Arif M, Sajjad A, Farooq S, et al. (2021) The impact of audit committee attributes on the quality and quantity of environmental, social and governance (ESG) disclosures. Corp Gov 21: 497–514. https://doi.org/10.1108/CG-06-2020-0243 doi: 10.1108/CG-06-2020-0243
    [4] Auger P, Devinney TM (2007) Do what consumers say matter? The misalignment of preferences with unconstrained ethical intentions. J Bus Ethics 76: 361–383. https://doi.org/10.1007/s10551-006-9287-y doi: 10.1007/s10551-006-9287-y
    [5] Bacevice PA, Wilhoit Larson E (2023) The Strategic Aestheticization of Work: How Workers Read Normative Organizational Values in Workplace Imagery. Management Communication Quarterly: 08933189231203232.
    [6] Baer MD, van der Werff L, Colquitt JA, et al. (2018) Trusting the “Look and Feel”: Situational Normality, Situational Aesthetics, and the Perceived Trustworthiness of Organizations. Acad Manage J 61: 1718–1740. https://doi.org/10.5465/amj.2016.0248 doi: 10.5465/amj.2016.0248
    [7] Bedi A, Alpaslan CM, Green S (2016) A Meta-analytic Review of Ethical Leadership Outcomes and Moderators. J Bus Ethics 139: 517–536. https://doi.org/10.1007/s10551-015-2625-1 doi: 10.1007/s10551-015-2625-1
    [8] Bhadauria A (2016) Investigating the role of aesthetics in consumer moral judgment and creativity. Doctoral dissertation, The University of Wisconsin-Milwaukee.
    [9] Bloch PH, Brunel FF, Arnold TJ (2003) Individual differences in the centrality of visual product aesthetics: Concept and measurement. J Consum Res 29: 551–565. https://doi.org/10.1086/346250 doi: 10.1086/346250
    [10] Boesso G, Fryzel B, Ghitti M (2023) Corporate social responsibility and comparative capitalism frameworks: Evidence from the United States, Poland, and Italy. Corp Soc Resp and Env Manag 30: 531–547. https://doi.org/10.1002/csr.2372 doi: 10.1002/csr.2372
    [11] Bouilloud JP, Deslandes G (2015) The Aesthetics of Leadership: Beau Geste as Critical Behaviour. Organ Stud 36: 1095–1114. https://doi.org/10.1177/0170840615585341 doi: 10.1177/0170840615585341
    [12] Brady FN (1986) Aesthetic components of management ethics. Acad Manage Rev 11: 337–344. https://doi.org/10.5465/amr.1986.4283118 doi: 10.5465/amr.1986.4283118
    [13] Broadstock DC, Managi S, Matousek R, et al. (2019) Does doing “good” always translate into doing “well”? An eco-efficiency perspective. Bus Strat Env 28: 1199–1217. https://doi.org/10.1002/bse.2311 doi: 10.1002/bse.2311
    [14] Brown ME, Treviño LK, Harrison DA (2005) Ethical leadership: A social learning perspective for construct development and testing. Org Beh Hum Dec Proc 97: 117–134. https://doi.org/10.1016/j.obhdp.2005.03.002 doi: 10.1016/j.obhdp.2005.03.002
    [15] Cameron KS, Bright D, Caza A (2004) Exploring the relationships between organizational virtuousness and performance. Am Behav Sci 47: 766–790. https://doi.org/10.1177/00027642032602 doi: 10.1177/00027642032602
    [16] Candio P (2024) The effect of ESG and CSR attitude on financial performance in Europe: A quantitative re-examination. J Env Manage 354 https://doi.org/10.1016/j.jenvman.2024.120390 doi: 10.1016/j.jenvman.2024.120390
    [17] Davis JL, Alibašic H, Norris S (2018) Corporate Leadership in Sustainability: A Green Ranking Performance-Based Approach to Understanding Corporate Social Responsibility (CSR) and Positive Marketing Impact. Creighton J Interd Leadership 4: 3–16.
    [18] Delmas MA, Burbano VC (2011) The drivers of greenwashing. Calif Manage Rev 54: 64–87. https://doi.org/10.1525/cmr.2011.54.1.64 doi: 10.1525/cmr.2011.54.1.64
    [19] Dion K, Berscheid E, Walster E (1972) What is beautiful is good. J Pers Soc Psychol Rev 24: 285–290. https://doi.org/10.1037/h0033731 doi: 10.1037/h0033731
    [20] Dyck A, Lins K, Roth L, et al. (2019) Do institutional investors drive corporate social responsibility? International evidence. J Financ Econ 131: 693–714. https://doi.org/10.1016/j.jfineco.2018.08.013 doi: 10.1016/j.jfineco.2018.08.013
    [21] Edelman Trust Barometer (2022) Available from: https://www.edelman.com/trust/2022-trust-barometer.
    [22] Fong KH, Snape E (2015) Empowering leadership, psychological empowerment and employee Outcomes: Testing a multi‐level mediating model. British J Manage 26: 126–138. https://doi.org/10.1111/1467-8551.12048 doi: 10.1111/1467-8551.12048
    [23] Fryzel B, Seppala N (2016) The effect of CSR evaluations on affective attachment to CSR in different identity orientation firms. Bus Ethics: A Europ Rev 25: 310–326. https://doi.org/10.1111/beer.12116 doi: 10.1111/beer.12116
    [24] Geissler GL, Zinkhan GM, Watson RT (2006) The influence of home page complexity on consumer attention, attitudes, and purchase intent. J Advertising 35: 69–80. https://doi.org/10.1080/00913367.2006.10639232 doi: 10.1080/00913367.2006.10639232
    [25] Goldsmith RE, Lafferty BA, Newell SJ (2000) The Influence of Corporate Credibility on Consumer Attitudes and Purchase Intent. Corp Reput Rev 3: 304–318 https://doi.org/10.1057/palgrave.crr.1540122 doi: 10.1057/palgrave.crr.1540122
    [26] Gordon ME, Slade LA, Schmitt N (1987) Student guinea pigs: Porcine predictors and particularistic phenomena. Acad Manage Rev 12: 160–163. https://doi.org/10.5465/amr.1987.4306524 doi: 10.5465/amr.1987.4306524
    [27] Hamermesh DS, Biddle JE (1994) Beauty and the labor market. Am Econ Rev 84: 1174. https://doi.org/10.3386/w4518 doi: 10.3386/w4518
    [28] Hansen H, Ropo A, Sauer E (2007) Aesthetic leadership. Leade Quart 18: 544–560. https://doi.org/10.1016/j.leaqua.2007.09.003 doi: 10.1016/j.leaqua.2007.09.003
    [29] Hayat K, Jianjun Z, Ali S (2022) Reinforcing purchase behaviors through CSR and ethical practices. Mark Intell Plan 40: 256–272. https://doi.org/10.1108/MIP-08-2021-0268 doi: 10.1108/MIP-08-2021-0268
    [30] Hausman AV, Siekpe JS (2009) The effect of web interface features on consumer online purchase intentions. J Bus Res 62: 5–13. https://doi.org/10.1016/j.jbusres.2008.01.018 doi: 10.1016/j.jbusres.2008.01.018
    [31] He D, Workman CI, He X, et al. (2024) What is good is beautiful (and what isn’t, isn’t): How moral character affects perceived facial attractiveness. Psychol Aesthet Crea 18: 633. https://doi.org/10.1037/aca0000454 doi: 10.1037/aca0000454
    [32] Heres L, Lasthuizen K (2012) What’s the Difference? Ethical Leadership in Public, Hybrid and Private Sector Organizations. J Chang Manag 12: 441–466. https://doi.org/10.1080/14697017.2012.728768 doi: 10.1080/14697017.2012.728768
    [33] Herzberg M, Rudeloff C (2022) Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity. J Brand Strat 11: 248–262.
    [34] Huang D, Anantharaman D, Zhao K (2020) Is a picture worth a thousand words? Image usage in CSR reports. Available at SSRN. http://dx.doi.org/10.2139/ssrn.3722228
    [35] Invernizzi AC, Bellucci M, Acuti D, et al. (2022) Form and substance: Visual content in CSR reports and investors’ perceptions. Psychol Market 39: 974–989. https://doi.org/10.1002/mar.21635 doi: 10.1002/mar.21635
    [36] Jiménez FR, Mendoza NA (2013) Too popular to ignore: The influence of online reviews on purchase intentions of search and experience products. J Interact Mark 27: 226–235. https://doi.org/10.1016/j.intmar.2013.04.004 doi: 10.1016/j.intmar.2013.04.004
    [37] Kanungo RN (2001) Ethical values of transactional and transformational leaders. Can J Adm Sc/Rev Can des Sci de l'Adm 18: 257–265. https://doi.org/10.1111/j.1936-4490.2001.tb00261.x doi: 10.1111/j.1936-4490.2001.tb00261.x
    [38] Kim S, Lee YJ (2012) The complex attribution process of CSR motives. Pub Rel Rev 38: 168–170. https://doi.org/10.1016/j.pubrev.2011.09.024 doi: 10.1016/j.pubrev.2011.09.024
    [39] Ladkin D (2018) The Aesthetic’ and Its Relationship to Business Ethics: Philosophical Underpinnings and Implications for Future Research. J Bus Ethics 147: 35–51. https://doi.org/10.1007/s10551-015-2928-2 doi: 10.1007/s10551-015-2928-2
    [40] Lane D (2005) Emerging varieties of capitalism in former state socialist societies. Compet Chang 9: 227–247. https://doi.org/10.1179/102452905X55912 doi: 10.1179/102452905X55912
    [41] Lawton A, Páez I (2015) Developing a Framework for Ethical Leadership. J Bus Ethics 130: 639–649. https://doi.org/10.1007/s10551-014-2244-2 doi: 10.1007/s10551-014-2244-2
    [42] Legrand W, Nielsen RS (2018) Towards a Responsible Experience Economy: Ethics through Aesthetics in Tourism., Chen, J.S. (Ed.). Advances in Hospitality and Leisure, 14: 173–182 Emerald Publishing Limited. https://doi.org/10.1108/S1745-354220180000014011
    [43] Li YM, Yeh YS (2010) Increasing trust in mobile commerce through design aesthetics. Comput Hum Behav 26: 673–684. https://doi.org/10.1016/j.chb.2010.01.004 doi: 10.1016/j.chb.2010.01.004
    [44] Lyon TP, Montgomery AW (2015) The means and end of greenwash. Organ Environ 28: 223–249. https://doi.org/10.1177/1086026615575332 doi: 10.1177/1086026615575332
    [45] Maxham III JG (2001) Service recovery’s influence on consumer satisfaction, positive word-of-mouth, and purchase intentions. J Bus Res 54: 11–24. https://doi.org/10.1016/S0148-2963(00)00114-4 doi: 10.1016/S0148-2963(00)00114-4
    [46] Meng MD, Leary RB (2021) It might be ethical, but I won’t buy it: Perceived contamination of, and disgust towards, clothing made from recycled plastic bottles. Psychol Market 38: 298–312. https://doi.org/10.1002/mar.21323 doi: 10.1002/mar.21323
    [47] Mõttus M, Lamas D, Kukk L (2017) Aesthetic categories of interaction: aesthetic perceptions on smartphone and computer. Federated Conference on Computer Science and Information Systems (FedCSIS), 1249–1256. https://doi.org/10.15439/2017F408 doi: 10.15439/2017F408
    [48] Munro I (2014) Organizational ethics and Foucault’s ‘art of living’: Lessons from social movement organizations. Org Stud 35: 1127–1148. https://doi.org/10.1177/0170840614530915 doi: 10.1177/0170840614530915
    [49] Nölke A, Vliegenthart A (2009) Enlarging the Varieties of Capitalism: The Emergence of Dependent Market Economies in East Central Europe. World Polit 61: 670–702 https://doi.org/10.1017/S0043887109990098 doi: 10.1017/S0043887109990098
    [50] Pomering A, Dolnicar S (2009) Assessing the prerequisite of successful CSR implementation: are consumers aware of CSR initiatives? J Bus Ethics 85: 285–301. https://doi.org/10.1007/s10551-008-9729-9 doi: 10.1007/s10551-008-9729-9
    [51] Rämö H (2011) Visualizing the phronetic organization: The case of photographs in CSR reports. J Bus Ethics 104: 371–387. https://doi.org/10.1007/s10551-011-0916-8 doi: 10.1007/s10551-011-0916-8
    [52] Reimann M, Zaichkowsky J, Neuhaus C, et al. (2010) Aesthetic package design: A behavioral, neural, and psychological investigation. J Consum Psychol 20: 431–441. https://doi.org/10.1016/j.jcps.2010.06.009 doi: 10.1016/j.jcps.2010.06.009
    [53] Richardson BJ (2019) Green Illusions: Governing CSR Aesthetics. Windsor Yearbook of Access to Justice 36: 3–35 https://doi.org/10.22329/wyaj.v36i0.6065 doi: 10.22329/wyaj.v36i0.6065
    [54] Searle TP, Barbuto Jr JE (2013) A multilevel framework: Expanding and bridging micro and macro levels of positive behavior with leadership. J Leadersh Org Stud 20: 274–286. https://doi.org/10.1177/1548051813485133 doi: 10.1177/1548051813485133
    [55] Stevenson JS, Bruner GC, Kumar A (2000) Webpage background and viewer attitudes. J Adv Res 40: 29–34. https://doi.org/10.2501/jar-40-1-2-29-34 doi: 10.2501/jar-40-1-2-29-34
    [56] Storsletten VM, Jakobsen OD (2015) Development of leadership theory in the perspective of Kierkegaard’s philosophy. J Bus Ethics 128: 337–349. https://doi.org/10.1007/s10551-014-2106-y doi: 10.1007/s10551-014-2106-y
    [57] Taylor SS, Hansen H (2017) Finding form: Looking at the field of organizational aesthetics. Aesthetic Turn Manage 17–37.
    [58] Van der Heijden H (2003) Factors influencing the usage of websites: The case of a generic portal in the Netherlands. Inf Manag 40: 541–549. https://doi.org/10.1016/S0378-7206(02)00079-4 doi: 10.1016/S0378-7206(02)00079-4
    [59] Van Quaquebeke N, Becker JU, Goretzki N, et al. (2019) Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns. J Bus Ethics 156: 357–376. https://doi.org/10.1007/s10551-017-3577-4 doi: 10.1007/s10551-017-3577-4
    [60] Wang Z, Sarkis J (2017) Corporate social responsibility governance, outcomes, and financial performance. J Clean Prod 162: 1607–1616. https://doi.org/10.1016/j.jclepro.2017.06.142 doi: 10.1016/j.jclepro.2017.06.142
    [61] Witkin RW (2017) The aesthetic imperative of a rational-technical machinery: A study in organizational control through the design of artifacts. In: Symbols and artifacts, 325–338 Routledge.
    [62] Yammarino FJ, Dionne SD, Chun JU, et al. (2005) Leadership and levels of analysis: A state-of-the science review. Leadership Quart 16: 879–919. https://doi.org/10.1016/j.leaqua.2005.09.002 doi: 10.1016/j.leaqua.2005.09.002
    [63] Yoo B, Donthu N (2001). Developing a scale to measure the perceived quality of an Internet shopping site (SITEQUAL). Quart J Elect Com 2: 31–45.
    [64] Yukl G, Mahsud R, Hassan S, et al. (2013) An improved measure of ethical leadership. J Lead Org Stud 20: 38–48. https://doi.org/10.1177/1548051811429352 doi: 10.1177/1548051811429352
  • GF-07-01-007-s001.pdf
  • This article has been cited by:

    1. Debao Guan, Yingjie Wang, Lijian Xu, Li Cai, Xiaoyu Luo, Hao Gao, Effects of dispersed fibres in myocardial mechanics, Part II: active response, 2022, 19, 1551-0018, 4101, 10.3934/mbe.2022189
    2. Debao Guan, Xin Zhuan, Xiaoyu Luo, Hao Gao, An updated Lagrangian constrained mixture model of pathological cardiac growth and remodelling, 2023, 166, 17427061, 375, 10.1016/j.actbio.2023.05.022
    3. Taiwei Liu, Fuyou Liang, A microstructure-based finite element model of the human left ventricle for simulating the trans-scale myocardial mechanical behaviors, 2025, 01676636, 105273, 10.1016/j.mechmat.2025.105273
    4. Peijin Li, Anqiang Sun, Caixia Guo, Zhilong Peng, Chao Wang, Effects of orientation of myocardial fibers on the contractility of left ventricle, 2025, 168, 17516161, 107025, 10.1016/j.jmbbm.2025.107025
  • Reader Comments
  • © 2025 the Author(s), licensee AIMS Press. This is an open access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0)
通讯作者: 陈斌, bchen63@163.com
  • 1. 

    沈阳化工大学材料科学与工程学院 沈阳 110142

  1. 本站搜索
  2. 百度学术搜索
  3. 万方数据库搜索
  4. CNKI搜索

Metrics

Article views(729) PDF downloads(79) Cited by(0)

Figures and Tables

Figures(1)  /  Tables(7)

Other Articles By Authors

/

DownLoad:  Full-Size Img  PowerPoint
Return
Return

Catalog