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Proportional association based roi model

1. School of Mathematics and Information Sciences Guangzhou University, Guangzhou 510006, China;
2. Clearpier Inc. 1300-121 Richmond St. W. Toronto, Ontario M5H 2K1 Canada;
3. School of Mathematics and Information Sciences Guangzhou University, Guangzhou 510006, China

Based on a local-to-global proportional association measure proposed by Huang, Shi and Wang[9], with cost and revenue information known, an association measure is proposed to maximize the expected RoI. A descriptive experiment with a synthetical data set is presented.
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Copyright Info: © 2017, Wenxue Huang, Lihong Zheng, et al., licensee AIMS Press. This is an open access article distributed under the terms of the Creative Commons Attribution Licese (http://creativecommons.org/licenses/by/4.0)

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